How I Learned to Attract and Retain Top Millennial Talent (You Can Do This, Too)

Attracting millennial talent requires a new approach to the hiring process that focuses on consistent and digital communication with potential hires. Using social media not only to advertise job openings but also to present information about the company gives prospective applicants an understanding of the company before even deciding to apply, making that choice more appealing. Leveraging the company’s digital outreach capabilities to help millennial employees build their personal ‘brands’ is another big draw; because millennials are prone to change jobs when they see better advancement potential elsewhere, giving them room to grow within their current job can aid in retaining these employees.

Key Takeaways:

  • One of the advantages that this company has is that few industries actually commit to what they say.
  • Many millennials are known for leaving their jobs in favor of a better opportunity.
  • Many millennials leave their jobs because when an employee is not valued than they will not stay.

“While there are several layers to finding and keeping the best millennial hires, there are a few universal public relations and digital marketing strategies that are effective across industry lines.”

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