How Often Should You Send Marketing Emails?

E-mails are a great way to target consumers. It is a tricky subject because if you send too many e-mails you may see a decline in customers. Most consumers prefer to only receive e-mails that they subscribed for. Finding the right mix is hard, but well worth it. There are three things to consider; industry stats, the nature of the product or service and the nature of the e-mail itself. Once you find the right mix you will be able to see the pay off from staying in touch with customers.

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