How Promoting Your Company Can Help You Attract and Retain Top Millennial Talent

Millennials are the current generation of new workers. It is essential that businesses learn to attract and retain millennial talent in order to maintain their own success. This may be easier said that done, however, as this article from points out. Last year in the United States, over 100 careers had more job posting activity than hiring, which means that businesses are expending resources but failing to attract talent. These businesses should take advantage of the Social Media blueprint they already use for their customers, such as their Twitter account, to reach large numbers of potential talent already interested in and aware of their brand. Once they find millennials and hire them, they will best retain these workers by actively engaging them, providing opportunities for them to build their own personal brand, and give them access to communicate up to the top level of the company so that they feel like an essential part of the company.

Key Takeaways:

  • Posting job vacancies online through social media attracts millennials more than “old-fashioned” recruiting strategies.
  • How companies are perceived through their online presence can have an effect on potential applicants and current employees.
  • Millennial employees will change jobs if they do not feel valued, their skills aren’t being utilized, or if a better opportunity arises.

“While there are several layers to finding and keeping the best millennial hires, there are a few universal public relations and digital marketing strategies that are effective across industry lines.”

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