How Starbucks, Apple and More Make Content Work For Them

Content creation is higher then ever and while the amount is growing so is the difficulty of reaching end users. In this world, many companies, writers, products, and other sources are trying to reach each and every person with advertisements. UGC, or user-generated content is a great way to get individuals to talk about and get involved with a brand. While its a forest out there – some tips from large companies make content work for them with simple tips and tricks. These tricks include creating a way to stand out in the competition by focusing on tomorrows needs compared to today’s needs. Ditching bias is another way to help make content stand out. The most important part of the equation though is making a great foundation by empathizing with the crowd and leaving out unattractive language and uninteresting sections.

Key Takeaways:

  • Instead of paying an advertising firm some companies are trying user generated content to get their point across online.
  • Content Marketing is the preferred way to appeal to today’s consumer online.
  • Today’s consumers are seeking objective content rich information on their product of choice.

“People want to make informed decisions that will improve their lives and the lives of others.”

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