With some thought, creativity, and just a little effort, you can turn this material into blogs or case studies for public consumption. It can be an intelligent and effective way to leverage assets that were just sitting around into content that can extend your brand and build your credibility as an industry thought leader. Position your documents in such a way that you’re providing a dependable service to the world, while branding your organization as a leader in the field. It also provides more content for Search Engine Optimization engines and gives a reader more information.
How to Make Your Website a Top Search Result (Without Writing Anything New)
