In 1983, Paul McCartney suggested to Michael Jackson to consider investing part of his wealth in music publishing.
Then, in 1985, Michael Jackson did just that. He purchased the rights to the entire Beatles catalog of songs for $47M.
Now, Phil Collins and his bandmates from Genesis, sold the rights to their catalog of songs for approximately $30M.
While you may not have a catalog of content that is worth tens of millions like the Beatles or Genesis, this is a strategy you can think about:
Ask yourself how you can either license or sell the rights to your content.
