Every company wants to keep spending down and revenues high. Yet, this basic goal isn’t always met, because it’s not who has the most toys, on the most shelves, not even when the toys run the gamut from A-Z. In fact, shelf-stuffing can lead to supply chokes, driving costs upwards. Even trying out new things and putting out new advertisements isn’t enough. What works is finding and catering to your business’s target customer. Creating customer-centered innovations leads to customer-centered advertising and putting things on the shelf that meet targeted customers’ needs, thereby getting the job done.
