There are many personalities that work in the business world. Often times the challenge comes when one type needs to sell them to another type. There are many tips and tricks on how to be succesful no matter what type you are, assertive or analytical, it does not matter. Read the tips now.
Key Takeaways:
- The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup — around 35.5% — but has a product line almost three times as large.
- This is what journalist and author Malcolm Glad well terms the “ketchup conundrum.” His 2004 New Yorker article of the same name takes a deep dive into food product development and comes to a noteworthy conclusion relevant to salespeople.
- Assertive personality types are goal-oriented and competitive. Results are more important than personal relationships to these prospects.
“The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup — around 35.5% — but has a product line almost three times as large.”
https://blog.hubspot.com/sales/how-to-sell-to-different-personality-types
