The psychological biases below relate to decision-making. Not only can these help you understand why you make the choices you do, each also has a sales takeaway attached to help reps use these brain quirks to sell better. People naturally gravitate towards products or services they see other people using. And the larger the crowd, the more powerful the psychological pull. Reformulate your value proposition or a key takeaway about your product into a catchy rhyme. Get prospects involved in customizing or putting their unique spin on your product or service.
Key Takeaways:
- For all the powerful processing work the human mind can do, it’s still prone to making bizarre assumptions or jumping to illogical conclusions.
- Like it or not, these biases are part of us, so those in the business of persuasion can benefit from learning how to spot and play to them.
- The ambiguity effect causes people to avoid options whose results are unknown or untested.
“Not only can these help you understand why you make the choices you do, each also has a sales takeaway attached to help reps use these brain quirks to sell better.”
https://blog.hubspot.com/sales/how-to-use-psychological-biases-to-sell
