If It’s Not Broken, Don’t Fix It — Break It

Although business was going well for Mr. Wong’s company he wanted to propel it forward in a new way. Mr. Wong’s company @Properties is the largest residential real estate company in the state of Illinois. In spite of this fact he had a vision to reach more people and for them to feel warmth and attraction to the company. His company’s campaigns aim to garner the most attention for the least amount of money. The single-word “Love” campaign generated more notoriety and affection toward the company than any other campaign. The company’s motto, “If it ain’t broken, break it” has served them well in compelling them to find out how to improve products and services that are already good, making them reach for greater achievements.

Read more: If It’s Not Broken, Don’t Fix It — Break It

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