With the Internet quickly becoming the dominant form of communication and commerce across the planet, the division between marketing and sales has never been better. Whereas the departments once operated independent of one another, the ease of access and robust data offered by online sales platforms practically requires that they operate in concert in order to achieve optimal customer acquisition and retention.
In fact, according to a report recently prepared by CSO Insights companies that do not endeavor to strictly align their sales and marketing efforts will likely find themselves greatly outclassed by their competitors within the near future.
If you’re struggling to affect sales and marketing alignment within your own organization, CSO Insights report also offers a few suggestions on how to tackle this mission critical issue. The first step has to be taken by the CEO in the form of outlining a clear set of expectations regarding sales marketing alignment.
Since the rise of Internet has made capturing a wide and in-depth range of KPI data incredibly easy, it will not require a great deal of work to assign conversion, revenue and even social media penetration goals for your teams. Find out just how important sales and marketing alignment is by clicking the link below.
Read the full article here: https://www.csoinsights.com/blog/june-2016/sales-marketing-alignment-what-world-class-perf
