While there is no one guaranteed path to success, there are certain things an executive can do to increase their chances of achieving their goals. With the understanding that various market forces related to government regulation, the price of raw materials and labor costs can change in ways that will devastate even the healthiest company, it’s important to develop an overarching philosophy that will inform your decision-making process in regards to strategy.
Ideally, that philosophy will allow you to not become overly attached to one strategy in particular, stay away from fear-based decision-making and to be up front with your team when making seemingly abrupt changes to your approach.
This Michael Hyatt piece deals directly with the concepts that should inform a quality strategy philosophy. First, it’s important to come to terms the fact that sometimes the strategy just doesn’t work, no matter how much effort you and your team put into it. Once it becomes clear that your current outreach efforts are only succeeding at shrinking your market share, it’s important to act decisively to abandon one approach and begin again.
Craft a strategy reined in by concerns about market stability or is too dependent upon a sudden rush of almost unprecedented success. Click the link below to learn more about the kind of thinking that should go into your company’s next marketing strategy.
Read the full article here: http://michaelhyatt.com/nail-your-goals.html
