One of the most effective ways to ensure that one-time shoppers become regular customers is through the use of a loyalty program. This Salesforce article offers some much-needed insight into how to craft an appealing loyalty program.
For instance, doing something as simple as sending your customers thank you notes once they’ve shopped with your company for a decent length of time will have a big effect upon where they choose to shop in the future.
Read the full article here: https://www.salesforce.com/blog/2016/06/6-ways-to-inspire-customer-loyalty.html
