In today’s globalized and hyper connected marketplace, it can be difficult to generate the kind of public relations buzz that will actually connect with information inundated consumers.
This Hub Spot piece outlines a multifaceted approach that begins with performing in-depth research on current marketing trends, your target demographic, how successful companies that operate within your sector and which media outlets would be most receptive to your outreach efforts.
Read the full article here: http://blog.hubspot.com/sales/how-to-build-free-buzz-for-your-business-with-a-pr-campaign
