A&F CEO Steps Down

The CEO of Abercrombie & Fitch is stepping down in light of lackluster sales and performance. Mike Jeffries led the company to prominence in the 1990s, appealing to young teens and using that popularity as a driving force in their sales. But since then, A&F has struggled. What went wrong? This CEO’s case becomes an interesting study of shifting cultural trends and the need for a solid social media marketing scheme. Take a look at today’s article and learn from this story. Read the full article here: Abercrombie CEO leaves chain after overseeing rise and fall

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