Most companies have customer support people who already give everyone feedback on a lot of different things. Susan E. Wyse writes that Despite the rise in popularity of online and mobile surveys, face-to-face interviews remain a popular data collection method and that it provides advantages over other data collection methods. It helps you understand how your specific tasks influence the work of your entire company and resonate with clients. The biggest counter-argument to this sort of customer research is, it’s time-consuming.
