One of the most pressing challenges facing a company that is only recently come to market is the issue of establishing credibility. As newer firms don’t possess the years of history and marketing budgets necessary to convince consumers that they are on the level, this problem is especially difficult to resolve.
This Entrepreneur article examines the issue of the credibility gap and offers a number of interesting suggestions on how to overcome it. The first suggestion is endeavor to inform consumers of your company’s past successes.
Although it’s only natural to feel an impulse to not toot your own horn when coming from a place of uncertainty, it’s essential to a brand success to establish a track record that conveys dependability to consumers. Another strategy that’s proven to produce dividends is connecting your company to a very successful and established brand.
The minds of consumers, trustworthiness has a transitive property, so it’s important to get out there and socialize with the heads of corporations who can bolster your business’s reputation. There’s a long list of Silicon Valley success stories that made their names by getting known visionaries and rock stars to sit on their company’s board of directors.
Click the link below to learn more credibility boosting tips.
Read the full article here: https://www.entrepreneur.com/article/276758
