One of Facebook’s First Employees Explains Why Email Marketing Is Better Than Social Media Marketing

Noah Kagan, an employee from the beginning of Facebook, knows a better and easily forgotten method of marketing that does not include social media. Nothing complicated, it is as simple as sending an email. Why is sending an email better than using any kind of social media in reference to marketing? It allows the marketer to connect directly with the individual. There is no question of whether or not the message was bypassed completely in a news feed. Sending an email cuts out the middle step and allows for a direct connection to the audience.

Key Takeaways:

  • But, he might surprise you, because he doesn’t say Facebook is the best way to market and connect with your audience.
  • Noah Kagan was the 30th employee at Facebook, so he knows a little about social media.
  • it can help you connect directly with your audience and, more importantly, it’s algorithm-proof.

“Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn’t.”

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