A whopping 78% of people think that in general, brands are NOT open and honest. In fact, only 1 in 4 people thinks that brands actually do what they say they’re going to do – a level of mistrust typically reserved for badly behaved toddlers and black market organ dealers.
It doesn’t matter if you have the best burgers in town, if the service is not up to par, many customers will not return. And, with today’s fast-paced lifestyles, younger people and those with children may be especially critical to slow service.
