Preparing for Tomorrow’s Market Realities by Examining Today’s Market Trends

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In today’s hyper connected globalized marketplace, the business world evolves at the speed of the Internet. Conscientious CEOs have to keep an eye on emerging trends and technologies in order to make sure their businesses don’t fall behind the pack. Recently, BI Intelligence compiled an in-depth analysis of 2016’s most important digital trends that is full compelling insights into the future of business.

For instance, companies need to take steps to ensure that consumers know that they are fully on board with the mobile payments revolution. Last year, Millennials became the largest demographic in America’s workforce. That means they’re also the country’s largest consumer segment and they are eager early adopters of mobile payment systems like Apple pay, Google Wallet and Samsung Pay.

If your retail spaces aren’t fully outfitted with point-of-sale systems that are compatible with those platforms, Millennial consumers won’t have any problem finding another brand that is happy to accommodate their purchasing preferences.

BI Intelligence’s report also covers the upcoming challenges facing the world of e-commerce. As more and more shoppers turn to online merchants to meet their needs, shipping providers will become increasingly overwhelmed.

As even brief periods of slowed down shipping can seriously damage a brand’s credibility with consumers, CEOs need to start working on long-term logistics solutions today to ensure their continued viability tomorrow.

Read the full article here: http://www.businessinsider.com/the-top-5-digital-trends-for-2016-2016-3

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