Everyone with a background in sales knows that when it comes to leads, quality is vastly more important than quantity. However, in the information age leads are easy to come by, so it’s necessary to implement of lead filtering system to ensure that your team isn’t wasting valuable time and money chasing down phantom sales.
This blog post has a few great ideas about how to give your sales team the tools to make and foster meaningful relationships with prequalified prospects.
Read the full article here: https://www.salesforce.com/blog/2016/06/focusing-best-leads-yields-better-customers.html
