Why SEO Now Stands for Search Experience Optimization

 

For years now, companies have strived to make sure they generate enough branching content to ensure their websites rank high in all the big search engines results pages. However, this Entrepreneur piece argues that leading search engines like Google and Bing have changed their algorithms so that websites are ranked by the quality of experience they give to users and that all business need to adjust to this paradigm shift.

Click the link below to learn why search engine optimization has been replaced by search experience optimization.

Read the full article here: https://www.entrepreneur.com/article/273868

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