Social Media and SEO: When and How They Work Together

The relationship between SEO and social media marketing is not cut and dry. However, the two can work together as a team and reap significant benefits. It’s important to understand that social media shares have a positive effect on both bounce rate and time-on-site management. Those metrics are valuable to search engines.

Also, influencers are frequent users of social media. Their exposure to your social media content increases the likelihood that they will link to it from their own blogs and websites. This type of high-value link building is very difficult to achieve without the use of social media.

Social Media and SEO: When and How They Work Together

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