In the context of the omnichannel mix, social media is at the epicenter of innovation. Not only does it have incredible capabilities for listening and publishing, but it’s also the nucleus for modern direct-response advertising for demand gen. Now with emerging products like Facebook Messenger, social is set to continue revolutionizing e-commerce and customer support.
Key Takeaways:
- In the context of the omnichannel mix, social media is at the epicenter of innovation. Not only does it have incredible capabilities for listening and publishing, but it’s also the nucleus for modern direct-response advertising for demand gen.
- On this week’s episode of the Marketing Cloudcast we’re discussing how social media is growing up and maturing into a more useful marketing tool.
- We’ve been through the hype cycle and the trough of disillusionment, but I’m seeing a lot of maturation happening right now. Many businesses finally realize the full potential of social and are incorporating it into their processes and business strategies in a more holistic way.
““For consumer brands, life events are huge moments in time when you can shift someone’s loyalty and awareness of your brand — which can have resonance for decades to come,” he shares.”
https://www.salesforce.com/blog/2016/12/social-media-growing-up.html
