Stop Treating Networking Like Another Sales Opportunity

Networking is not all business and though there is no monetary compensation received from networking, the opportunities that are opened are endless. Networking requires successful relationship management. Networking is an investment that is smart, only if you choose the right people to network with. Prioritizing people that can help bolster sales will be beneficial to you in the long run. Knowing this, is is important to know that networking is not purely moneymaking. Networking is meeting new people and using the combination of intelligent to your advantage.

Key Takeaways:

  • Garnering new business contacts should not be viewed as an opportunity to sell, but as an investment that will hopefully pan out in needed information, perhaps, but the ROI is as yet unestablished.
  • It’s important to mine the contacts you’ve already established, offering your knowledge and skill set, where needed and appropriate.
  • Constantly educate yourself and share the important items you learn with those in your network.

“Whether you’re small business owner or an employee of a major company, it’s important to remember that networking is a two-way street with a mutual benefit at its core.”

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