That Public Face: Your Website Presentation

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Part of leadership as a CEO is not only leading your company and your employees, nor meeting with your Board and potential investors; it’s also taking the lead in terms of how your company is publicly seen and received.

This can take place in a few ways. On the one hand, you play a part as the spokesperson of your company. On the other hand, your company also needs to speak for itself. How is this done?

Well, the primary way this is done is through your website. Your website is the face to your company. It is what most people will look for first when investigating your company and determining to purchase a product, or more importantly, to invest long term with you.

So the face you put on that website will in many ways determine the success of your turnover rate with people. If your website is not properly organized, or confusing to the eye, people are going to have a hard time understanding and keeping pace with your company.

In a day and age where the market is saturated with companies, both domestic and international, we don’t have the luxury of losing customers due to something like an indecipherable website. So take the time to look over today’s article to learn the common mistakes seen in sites, and what you can do to remedy them.

Read the full article here: 5 Worst Offenders That Drive Visitors Away From Your Website

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