Need to win over your board to a new direction or business idea? What’s the best way to do this…well, perhaps you can try this: Take a test group of customers and expose them to the idea you have in mind, and then use them as a sample test group if all things work out in a positive fashion. This way you not only have an idea but you also have some real numbers to show as a result.
Read the full article here: Win over executives by proving your customers support your idea
