In the new world of business marketing and sales might be the hardest hit in terms of changing the playing field. The internet has changed all of us and there is no business that remains untouched by speed of light communication. The B2B and B2C landscapes have changed to match technology and mass mail of any type is losing its hold and its message. Now marketers should be focusing on individual messages or H2H – human to human – impact.
Read more: The Death of B2B and B2C Marketing Mindsets
