Leaders who are not overly concerned with the branding of their company’s products and services would do well to watch this Entrepreneur video.
It offers a quick and concise explanation of how the names chosen for your business, its products and services, its web presence and even the job titles held by your staff can have a big impact on how your potential clients, competitors and investors will view your company.
Read the full article here: https://www.entrepreneur.com/video/277255
