The Role Sales Leaders Play in Customer Relationships

When senior management is pro-active in meeting with customers early in the fiscal year, such meetings naturally create more opportunities. When sales leaders and other senior management members pro-actively develop relationships with customers, it allows the customers to see the salesperson more favorably than competitors. When a sales leader is willing to meet with a customer, this reflects positively not only on the sales leader but also on the salesperson handling the account.

The Role Sales Leaders Play in Customer Relationships

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