This New Digital Market Trick Works Like A Charm – But Is It Too Pushy?

We live in the era of technology. The era of technology and cell phones of course go hand in hand. These smart phones are loaded to the brim with all kinds of different apps to keep out lives entertaining and organized. With so many apps how can you know when there is something new going on? Simple anwser. Push notifications. Simply turn these on and you get notified any time there is an update or something fresh on your app. But as marketers we learn that we can use this to our advantage to get ourselved out there.

Key Takeaways:

  • Push notifications are messages that websites send; they appear as little pop-ups in the browser window.
  • to make the opt-in process as seamless as possible for people who choose to sign up for push notifications, you should use the HTTPS protocol on your website
  • OneSignal is a FREE plugin that you can use for push notifications.

“You can think of push notifications as an example of interruption marketing. They appear when the person is usually visiting another website or working on something else.”

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