A website for growing businesses has an opinion piece about a successful sales practice. The writer tells a story about how he had trouble getting a realtor to show him properties to buy. He finally found a very responsive realtor, and ended up not only using him, but referring him to others. The write cites statistics showing that over 40% of companies either fail to answer a call within 24 hours, or simply fail to answer. He cites another statistic that sales people have a much better chance of getting a lead when they reply quickly – within five minutes. He urges companies to increase their responsiveness.
Key Takeaways:
- Many professionals fail to respond promptly or fail to follow-up after the initial inquiry
- Failing to build a business relationship with customers can mean missing out on future revenue
- To beat out the competition, professional services providers should figure out how to respond more quickly to sales leads.
“Broker after broker we contacted would show us one or two properties we didn’t like, and then disappear.”
