The structure, organization, strategy and overall direction of your company give you the foundation to operate, but it’s the people that translate strategy into actions and actions to results. If you are a small shop, maybe on your own or have a small team who lacks sales proficiency, do yourself a favor and network a sales person to join your team. Offer a very low equity share in your company, give an attractive commission incentive, or barter a deal with another local company who sells a complimentary product or service to yours and leverage their sales team.
