How Three Major Brands Made Their Viral Marketing Campaigns Successful


This Marketo blog post takes a look at the success of three different viral marketing campaigns carried out by three very different brands. While a social networking platform, national fast food chain and a cable television network don’t have that much in common on paper, but they were able to use popular trends like hashtags, emojis and image filters in their respective campaigns and they all enjoyed similar success because they understood that their target demographics like to be engaged with on their own terms.

Read the full article here:

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