Now that more than 60 percent of consumers browse the Internet using a mobile device, chief executives that want their companies to remain competitive need to be focused on developing first-class branded mobile applications. This Business 2 Community infographic outlines the key factors a mobile app needs in order to connect with consumers. The piece begins with an excellent tip; you shouldn’t think of an app as an extension of your company’s website. An app needs to provide consumers with a fully functional experience. Otherwise they will uninstall it the moment they find that it can’t do simple things like provide filtered search results or allow them to place and pay for an order with a few clicks of their thumb.
Read the full article here: http://www.business2com
munity.com/infographics/creating-successful-mobile-app-business-infographic-01500382#4Cy45yvi4lxsRD5A.97
