The combination of entrepreneurial spirit and philanthropic mindset makes them a unique target for startups, both from a marketing and human resources perspective. According to Bartels, to attract Gen Z’ers as customers and bring them in as talent. Gen Z’ers are hungry, and constantly on the search for education and inspiration. “In just eight seconds, they usually decide whether something is worthy of their attention. If it is, they will commit and focus. But getting past their initial (and speedy) filter requires the promise of an engaging experience.
