To Change Your Strategy, First Change How You Think

While most entrepreneurs of today focus on creating an excellent business model. While this is certainly important, it causes many to forget about the significance of what’s referred to as a “mental model.” The airline industry exemplifies the dangers of this perfectly. The mental model of Southwest, which was more directed at its customers, allowed it to succeed in areas where traditional airlines did not. When they attempted to copy Southwest’s platform, they forgot about its central mentality, and thus failed, as in the case of JetBlue. Similar narratives occur with Amazon and Tesla copycats. Without prioritizing the mental model of their business, entrepreneurs will not succeed.

Read more: To Change Your Strategy, First Change How You Think

The quickest way to level up, become smarter & add value to your career in business

Join Over 17,764+ Smart & Savvy International Business Professionals

Signup for the FREE weekly newsletter: The Essential Edge.

  • Productivity & how to save your time
  • Leadership & Management
  • Business strategy
  • Selling

A weekly non-stuffy 2 minute read.

Get the FREE Report: How to Make Better Business Decisions when you sign up for the Essential Edge newsletter.

Essential Edge Step 1 optin

The Essential Edge is brought to you by Ethan Hathaway, the world’s premier Learning as a Service (In-Person & Online Training) Provider to International Business Professionals.

Scroll to Top