Top 3 Ways to Market Your Business in the Age of Authenticity

When it comes to your brand identity, authenticity is more important now than ever before. Customers increasingly expect their brands to connect and engage with them on a personal level. A recent marketing study found that, among today’s consumers, a whopping 91% expect companies to communicate authentically. Meanwhile, 63% of consumers confirm they are likelier to engage with seemingly authentic brands over inauthentic ones. Three key ingredients in the creation of brand authenticity are authentic visuals, storytelling, and influencers. Remember that authenticity cannot happen overnight and takes as much effort as it does time to achieve.

Key Takeaways:

  • Visuals are an important part of authenticity, and companies can either produce their own visuals or can use an outside photo company
  • Companies also must find authentic ways of creating and telling a story for their brand and products that goes beyond just good advertisements
  • Authenticity is also impacted by who the brand associates with through endorsements, a truth that is evident in the recent backlash against Pepsi for an ad with Kendall Jenner

“As consumers become accustomed to brands reaching out, making personal connections, and sharing bespoke content, the expectations keep getting higher.”

Read more: https://www.inc.com/top-3-ways-to-market-your-business-in-age-of-authenticity.html

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