Top 3 Ways to Market Your Business in the Age of Authenticity

When it comes to your brand identity, authenticity is more important now than ever before. Customers increasingly expect their brands to connect and engage with them on a personal level. A recent marketing study found that, among today’s consumers, a whopping 91% expect companies to communicate authentically. Meanwhile, 63% of consumers confirm they are likelier to engage with seemingly authentic brands over inauthentic ones. Three key ingredients in the creation of brand authenticity are authentic visuals, storytelling, and influencers. Remember that authenticity cannot happen overnight and takes as much effort as it does time to achieve.

Key Takeaways:

  • Visuals are an important part of authenticity, and companies can either produce their own visuals or can use an outside photo company
  • Companies also must find authentic ways of creating and telling a story for their brand and products that goes beyond just good advertisements
  • Authenticity is also impacted by who the brand associates with through endorsements, a truth that is evident in the recent backlash against Pepsi for an ad with Kendall Jenner

“As consumers become accustomed to brands reaching out, making personal connections, and sharing bespoke content, the expectations keep getting higher.”

Read more:

The quickest way to level up, become smarter & add value to your career in business

Join Over 17,764+ Smart & Savvy International Business Professionals

Signup for the FREE weekly newsletter: The Essential Edge.

  • Productivity & how to save your time
  • Leadership & Management
  • Business strategy
  • Selling

A weekly non-stuffy 2 minute read.

Get the FREE Report: How to Make Better Business Decisions when you sign up for the Essential Edge newsletter.

Essential Edge Step 1 optin

The Essential Edge is brought to you by Ethan Hathaway, the world’s premier Learning as a Service (In-Person & Online Training) Provider to International Business Professionals.

Scroll to Top