Walk with Me

After 17+ years doing this I’ve been through my own periods of burnout. In 2014-2015, my business was hitting its peak but personally (both physically & mentally), I had hit bottom. This is why no matter what, you have to find time for yourself to recharge.

If you’re tired of getting all the cold connection requests and immediate sales pitches on LinkedIn, have a look at these quick and simple tips to putting yourself in a position to be a thought-leader on LinkedIn.

Having a deep understanding of your audience is a crucial exercise to any business. Traditionally, it’s been about creating your customer persona’s, but this is a better take on understanding your audience.

I don’t know about you, but I’m often tired of the webinars disguised as sales presentations (I totally get the strategy of the webinar, but still tiring none the less). If you use webinars, but finding your webinars are just “dying” or listless in terms of response & conversions, here’s how you can revive your

As a creator business, creating content consistently (say that 3 times fast!) is a big part of what you do. But it’s not easy to do. Matt Giovanisci of Money Lab, started a 30 day content creation challenge for himself, create 30 short videos for his social media properties. In his email newsletter (he shares

I’m always on the look out for how to genuinely connect with my audience. If you know how to create an emotional connection with your audience, it’s like unlocking a cheat code in a video game. Here’s how you can create emotional connections (I know this talks about Youtube ads, but the concepts can be

Offering a service is one of the quickest ways to get cash flowing in. Offering a productized service is even better for your mental health and avoiding all the problems that come with offering a freelance service. Here’s a case study on going from zero to $8K MRR (monthly recurring revenue) in just three months.

I’ve started selling sponsorships in one of my B2B email newsletters and working on my first deal. If you’re planning to sell ads in your newsletter, here’s some tips on how to do just that. This issue is brought to you by: Justin Moore’s Creator Wizard Justin researches brands who want to sponsor email newsletters

Combine two of my favourite topics: comic books & online courses and you get an interesting case study in motivating students in your online course to complete the projects they started. This issue is brought to you by: Justin Moore’s Creator Wizard Justin researches brands who want to sponsor email newsletters & creator content and

If you’re trying to figure out how to design your creator business, using this framework can help you answer the big questions about your creator business. ***** This issue is brought to you by: Get this free course on “Building a Personal Enterprise” to build your own tiny empire.

How you present your products (digital or physical) in an ad depends on whether you’re presenting your products to a cold audience (doesn’t know you) vs an audience that’s warm (familiar with you). Here’s why. ***** This issue is brought to you by: Get this free course on “Building a Personal Enterprise” to build your

…don’t worry, I’m not going to dance or twerk to the latest hit song. But, no matter what kind of niche you’re in, you can’t ignore TikTok anymore. It’s not just teens or your kids consuming TikTok content and here’s a good reason to take it seriously (ironically in a Youtube video…) as a discovery/ad

…we often overlook the simple things, optimizing this one element across your social accounts is an effective way to building your audience for free.

…while you don’t have always go viral, it would be nice to achieve that at least once right? Well, here’s a 7-step process for going viral. ***** This issue is brought to you by: Get this free course on “Building a Personal Enterprise” to build your own tiny empire.

Newsletter pre-amble: 1) I’m constantly thinking about how I can better serve you my dearest reader. Every week, I come across so much useful content & have so many ideas I want to share with you, I realized a weekly email is not enough. But I don’t want to make super-long email newsletter, so you’ll

This issue of Walk with Me is brought to you with Future Freedom (aka Founder of Copyblogger, Bryan Clark). Get the free course on building your own Personal Enterprise. How to Build Your Content Machine (Engaging) Content is currently the valuable currency to a successful business. If you’re a solo-creator or your team consists of

This issue of Walk with Me is brought to you with Presto Player – this is the WordPress tool I use to display & present videos on my websites and online courses. A simple way to grow your audience from zero If you’re trying to grow an audience from zero, offering a useful product for

This issue of Walk with Me is brought to you with Presto Player – this is the WordPress tool I use to display & present videos on my websites and online courses. Course Creators, Are You Making These Online Course Mistakes? With 23+ years in the course industry, here’s a compilation (will be updated regularly)

This issue of Walk with Me is brought to you with Presto Player – this is the WordPress tool I use to display & present videos on my websites and online courses. 11 Rules for Growing Your Email List Having an email newsletter is a critical element to building a tiny empire, while I don’t

This issue of Walk with Me is brought to you with ContentStudio – this is the tool I use to automate, post content to multiple platforms and discover new content. ? Tiny Empires As I’ve been publishing the Walk with Me newsletter over the past few months, I’ve been on a journey of discovery for

This issue of Walk with Me is brought to with ContentStudio – this is the tool I use to automate, post content to multiple platforms and discover new content. Psychological Pricing Strategies To be a kick-ass marketer, I believe you need to study two things: Human psychology Foundational marketing principles How you price your products

This issue of Walk with Me is brought to with ContentStudio – this is the tool I use to automate, post content to multiple platforms and discover new content. How These Youtube Creators Are Monetizing Their Channel Youtube is a great content distribution channel (although TikTok is gaining ground rapidly), if you’ve got a Youtube

This issue of Walk with Me is brought to you with Thinkific’s Complimentary Sell Simple Bundle – Get a 30-day free trial of Thinkific’s Pro+Growth online course platform AND a free training by their course experts on how to attract students for your course(s). =>Get it here Does Clickbait Work? I’ve always been a supporter

This issue of Walk with Me is brought to you with HappyScribe – My preferred auto-transcription service. Easily turn your videos & audios into blog posts & transcripts (with great accuracy). This issue has more of a video creation theme to it. Hope you enjoy! How to Youtube Youtube is a medium I’m looking to

This issue of Walk with Me is brought to you with HappyScribe – My preferred auto-transcription service. Easily turn your videos & audios into blog posts & transcripts (with great accuracy). How to Create Consistent Content One of the biggest challenges for creators is staring at a blank page or coming up with ideas for

This issue of Walk with Me is brought to you with HappyScribe – My preferred auto-transcription service. Easily turn your videos & audios into blog posts & transcripts (with great accuracy). Relying On One Platform Cost This Business $100M One of my mantras is to always build-out your own platform (having your own website AND

This issue of Walk with Me is brought to you with HappyScribe – My preferred auto-transcription service. What Should You Build: Audience or Community? Audiences and communities are buzzwords I hear a lot of when it comes to the creator economy. This look at audiences vs communities really made me think about what I’m focusing

This issue of Walk with Me is brought to you with MailerLite – Start your own email newsletter for free. Going International, Avoid These Mistakes One of the best ways to grow & diversify your B2B business? Open up to International clients. BUT…what works in some geographic regions won’t work in others. Here’s the biggest

This issue of Walk with Me is brought to you with MailerLite – Start your own email newsletter for free. Investing in Episodic Content As content creators and knowledge experts, I’m a firm believer in building a media business as the larger strategy. Rand Fishkin, Founder of Sparktoro, shares how investing in episodic content is

This issue of Walk with Me is brought to you with MailerLite – Start your own email newsletter for free. via GIPHY Social media has a way of warping our perceptions of reality. We’re constantly presented with “ideal” and “picture-perfect” examples of success. When in reality, it’s nothing but. Nathan Berry, founder of ConvertKit, recently

I missed last week’s issue because of “life and stuff”, so I’m making up for it this week with a super-sized issue of Walk with Me this week. Grab a quadruple-espresso & take a seat for this week’s issue: In this issue of “Walk with Me”: Why People Are Leaving Their Jobs My favourite WP

This issue of Walk with Me is brought to you with Thinkific – Register for Thinkific’s free Amplify 2022 virtual event for creators. I’m a big fan of leveraging a select media channel to communicate with an audience (e.g. podcasts, email newsletters, video, etc). BUT… …I also shout as loud as I can to anyone

This issue of Walk with Me is brought to you with Thinkific – Register for Thinkific’s free Amplify 2022 virtual event for creators. As creators of content and knowledge experts, if your content hits the right spot with your audience, you’ll have people who see you as an “authority” in your chosen topic (smiley face).

This issue of Walk with Me is brought to you with ContentStudio – this is the social media automation tool we use to publish to our social media properties on autopilot AND discover new & interesting content. Microsoft Excel. Spreadsheets. Google Sheets. To some, these words may yield a yawn. To others it may yield

This issue of Walk with Me is brought to you with Thinkific’s all-in-one online course platform. Get an exclusive free trial of their Pro plan here. If you’re in the online course space, you’re probably led to believe that “cohort-based courses” (CBC) are the “rage” now. The funny thing is “cohort-based learning” is nothing new.

This issue is brought to you with Cloudways web hosting. The best place to host your site that doesn’t break the bank. My mantra is always “quality” over “quantity”, but of course, how do you do that? How do you build an audience of Superfans? 79% of consumers trust an online review as much as they

This issue is brought to you with Cloudways web hosting. The best place to host your site that doesn’t break the bank. This Week’s Issue: 100 Fans vs 1,000 Fans: Building a Business with a Small List Want to Reach Gen Z? Here’s Where to Go… Google Dropping Sites Hosted on Siteground Reminder: Black Friday

This issue is brought to you with Cloudways web hosting. The best place to host your site that doesn’t break the bank. Welcome to the 18+ new subscribers from this past week! This Week’s Issue: A Cautionary Tale: Avoiding Nightmare Clients How to Film Great Videos with Your Phone Black Friday Deals on Tech &

This Week’s Issue: Giving in to TikTok Increase Your Youtube Video Views The Simple Formula for a 6-figure Service Business ***** Giving in to TikTok I mostly operate in B2B contexts, but reading about how this UK business owner used TikTok to share the story behind her product and business and resulted in £14K worth