The Entrepreneur online website presents a new article that references and discusses the importance of trade shows. The author of the article is John Pilmer. He goes into six main things that people tend to do as a mistake when going to a trade show. These include: a peek at the competition, press coverage, potential partnerships, increased exposures, awards, momentum. The article is in depth and includes other links to trade show related articles right from the main page.
Read more: Unlike Many Things That Are a Lot of Work, Trade Shows Are Worth It
