As an executive, it’s important to perform an in-depth win-loss examination on every deal that your sales team either closes or loses.
As this interview with win-loss expert Stu Perlmeter reveals, taking a granular look at all the different factors that resulted in signing a new client or missing out on their business will provide you with invaluable information that will inform your marketing outreach effort and staffing decisions going forward.
Read the full article here: http://www.jillkonrath.com/sales-blog/mastering-the-art-and-science-of-the-deal-with-win-loss-analysis
