The Value of Staying on Message


While the New York Yankees is one of the most valuable and respected brands in all of sports, but the company nevertheless recently found itself in middle PR nightmare recently. While appearing on a local radio show to explain why the organization now longer allows fans to print tickets at home, the CEO made a poorly-worded statement that some perceived as being elitist. The executive’s faux pas should serve as an object lesson for senior leadership in any field; when interacting with the press, it’s essential to always stay on message.

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