No longer the punchline in a Sci-Fi movie about creating the perfect date, virtual reality and augmented reality are mainstreaming, reinventing the concept of trying before buying. Retailers wishing to up their game with these technologies should consider key points, including whether their shopper buys in store, or online, and whether they’re technologically savvy. This plays to the fact that virtual reality requires equipment some users may be unfamiliar with. Finally, how to sell the technology to their core customer. Does it save time? Give more options? By answering these questions retailers can satisfy their customers and boost sales.
