What Most CEOs Get Wrong About Becoming “Thought Leaders”

As CEO’s collaborate with their marketing teams to find the best strategies to reach their target audience, “thought leadership” is often times the nature of the game. Normally this form of leadership entails updating blogs and merely offer consultations, however, the term encompasses much more than that. Being an effective “thought leader” can spark a revolution and evoke change within an industry in which a business operates.

Key Takeaways:

• Thought-leader content often does best on social media It can help show you where you as a leader have the most impact and where your business has the most room to grow. especially when a CEO opts to take center stage rather than leave it to her team.
• if you’re really an effective thought leader, you aren’t just slavishly self-promoting—just as your business aims to do with its products, you’re helping your audience solve a problem or fill a need with your ideas
• The underlying premise of “thought leadership” itself, after all, is that the CEO got to where they are by collecting knowledge and skills, and developing the aptitude to oversee a company.

“the narrow few that most business leaders tend to tackle can make for diminishing returns and a whole lot of similar-looking content.”

http://www.fastcompany.com/3062112/what-most-ceos-get-wrong-about-becoming-thought-leaders?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+fastcompany%2Fheadlines+%28Fast+Company%29&utm_content=FeedBurner