Why Every Smart Decision Comes Only After an Evaluation of Customer Needs

A website for entrepreneurs has an opinion piece about customer needs. The writer contends that it is generally not true that the company can design a new product and people will buy it. Instead, he believes companies that ignore its customers will fail. He writes that the Apple story – creating neat new products – is really just a myth. He believes Steve Jobs was reacting to customer desires when he created his new devices. He notes a business school magazine report that companies with a higher empathy rating are doing better in sales.

Read more: Why Every Smart Decision Comes Only After an Evaluation of Customer Needs

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