Why the Chief Communications Officer is Pivotal to the CEO, Especially a New One ChiefExecutive.net | Chief Executive magazine

Never before in business has communication been so central and crucial, what with ground-breaking shifts occurring in the blink of a social media posting, or an up-to-the minute newscast. Even with a coterie of staff and a host of high-ranking advisers surrounding him, today’s CEO must have a trusted CCO (Chief Communications Officer) at hand, to constantly help in defining, and fine-tuning the company’s world profile, specifically it’s culture, vision and mission, not just creating it and augmenting it, but conveying it to other companies and those with interests tied to the company.

Why the Chief Communications Officer is Pivotal to the CEO, Especially a New One ChiefExecutive.net | Chief Executive magazine

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