Why You Need to Aim Low to Conquer Big Goals

If you have large life or career goals, the best approach is to break them down into easily attainable steps. Sometimes setting the bar too high makes a milestone seem unreachable. Speaker Tim Ferris talks about IBM as an example of a company successfully using this strategy to their benefit. IBM set low sales goals, which were easily met, in turn creating confident sales people. Their confidence turned into motivation to sell more, creating a positive environment for success.

Read more: Why You Need to Aim Low to Conquer Big Goals

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