Companies are obsessed with conformity, and it is hurting them big time, Harvard professor Francesca Gino argues in the thought-provoking piece. Gino outlines a whole body of research that shows this need to hide your true self at work makes people less committed to their jobs, less engaged, less satisfied, and more likely to feel burnt out or be looking for another gig. In short, pushing people to obey too many formal and informal rules saps them of their energy, creativity, and commitment.