There are 3 main reasons why marketers need project management tools. The first is because your campaigns are projects. Trade shows for example need a lot of planning around staff, collateral, and location booking. Another reason is because product should talk to marketing more. It’s always best to keep marketing, design, and product development in sync. Lastly, because the development team won’t use your tools. Development teams need project management tools to track their work not just some spreadsheets.
Key Takeaways:
- Marketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too much time, and ultimately descends into chaos.
- Integrating a project management tool that both your teams can use will help improve communication, data flow and product and marketing innovation.
- Making a habit out of working across teams with shared tools will help your marketing campaigns as well as communication across the entire organization.
“Some, not all, marketing teams need the help of project management tools in order to successfully plan and manage their campaigns.”
