Connecting with sales prospects is the number one priority in any sales venture. In the new age of work it’s less essential that your potential clients like you or see you as a buddy. It’s now important that they respect and trust what you say, rather than just enjoy the conversation. Modern sales technique should focus more on the prospect and what their needs are rather than a company’s offerings. No matter what type of product that’s on the sales table, prospects prefer to feel heard. When clients feel their needs are understood and then fulfilled, they will buy.
Read more: 5 Tricks to Instantly Connect With Any Sales Prospect
